In 1996, the computer known as “Deep Blue” beat Garry Kasparov marking the first time a computer beat a human in a formal chess game.

Just recently in 2019, computers are starting to beat humans at poker, a game with many more combinations and possibilities… and of course the element of “bluffing.”

So can a computer write better than human? 

In short, no. But it’s still a powerful tool for writers.

Chess and poker have a great deal of mathematics involved, and thus statistically speaking there are situations where there’s an absolute best decision. Not so much with writing (though I’m sure math plays a role in the algorithm).

Robots lack a personal touch. Empathy. Ambition. An expertise on a certain subject. A lot of things are human constructs and an AI won’t quite match the personality of their human counterparts.

AI Copywriters – Which are the best?

There are a myriad of AI copywriters on the market, but they’re all very similar because they’re based on OpenAI’s GPT-3 state-of-the-art natural language processing system. The difference between them often lies in the feature set.

I elected to use ContentBot because it has a couple key features that differentiates them from the competition:

• The only AI copywriter with WordPress integration
• Plagiarism tool built-in
• Allows for long form content (up to 2000 words)

My Review of ContentBot – Learning and my first few experiments

This is my first experience with an AI copywriting tool, and as a photographer I wanted to see if could write a post on, “The Best Wide Angle Lenses for Micro Four Thirds”

The results?

Nope. Not even close. Granted, they do mention that output quality is heavily dependent on input quality. But it couldn’t handle technical photography terms and even switched around numbers on lenses, etc.

But I wasn’t deterred, and I still wanted to challenge ContentBot. So I looked through my task list of articles on schedule and saw, “What’s the best rep range for hypertrophy?”

And it actually didn’t do too bad, there was some usable content there if my goal was to add words to a blog post, which a lot of us marketers do considering the optimal blog post length for SEO is 1700-2400 words. But it still lacked the expertise in fitness that a quality post on the 1st page of Google would have.

And I know you guys want examples, so let’s experiment on how AI would write this very article.

You’re reading it. Everything that you’ve read so far is a result of AI copywriting. 

Nah, I’m just f***ing with you. But I’ll show you how it would write this article:

For my inputs, I entered the title: ContentBot Review – Are AI Copywriters Better Than Humans?

• What is AI Copywriting?
• Will AI replace copywriters?
• Will copywriting be automated?

For every input, it spits out three outputs, and an option to generate more if you don’t like any of the choices:

I don’t see the need to add bloat to this post by posting the entire post here (which would in all likelihood help SEO, but more on that later), but you can find it in this Evernote note here.

Here are a few standout sections, all unedited (and my notes will be in italics):

Will AI Replace Copywriters?

There are so many articles in the media today that are talking about the dangers that AI will bring to the workplace and how humans will lose their jobs in the meantime. While this is true, I’m talking about one specific job where AI has the potential to eliminate the human component: Copywriting.

That’s a really good intro, I could have potentially used that for this post. 

While Content Writing, Copywriting and Content Editing are all a part of the content marketing world today, there’s a different aspect of digital writing being introduced. Artificial Intelligence (AI) is now being introduced as a part of the Content Writing market. More so, they are using AI to predict the future in order to create a better writing system.

These Artificial Intelligence Content Writers will now try to use artificial learning techniques to predict the future to create a content strategy. Not only is this technology the future of writing, but will also be the market leader to come. This will make it possible to automate more things in digital marketing, and will create a future that we are not looking.

Is AI Copywriting Better Than Human Content Writers?

When we talk about Content Writing, most of us will often go back to content marketing when discussing this topic. The most obvious reason is because it seems the easiest to learn, right? The truth is, human writers are not any better than an AI Content Writer. It is true, in some ways AI is superior, but only up to a point.

The AI is a little confident, eh? 

Back to me, the human

Not bad at all. But I just want to make note of one thing, AI copywriting tools shouldn’t be used to generate mass long form content (because it could help with SEO, albeit a little unethically). ContentBot does acknowledge this marketing it as an AI assistant to “overcome writers block.” And that’s the best way to use it. To overcome writers block, to help you generate new ideas. It’s a fantastic tool for SEO, even better when you combine it with a tool like MarketMuse or Surfer SEO.

No doubt the most popular feature will be to generate blog posts, but here’s a few other things you could do with ContentBot:

• Craft Ad Copy – perfect for testing different variations to see which ad copy has the best CTR
• Sentence Rewriter – This is great for local citations, the AI writer can rewrite your “about me” can provide unique content.
• Blog Outline – Great for subheadings, topic ideas
• Blog topic intros – A great AI tool for generating a good intro paragraph for your blog post.

Final Verdict

Overall, the decision to use an AI copywriter depends on your content. It won’t work well on subjects that are highly technical, or require a great deal of expertise. But it could help with content generation on simpler topic ideas. It’s a valuable SEO tool to add to your collection.

What do you think of Content Bot? Is AI generated content the future, or will you be sticking by your copywriter? Will this be apart of your marketing campaigns? Let us know on social media, or in the comments below!